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Acquisition calculator

Organic Asset Valuation Sheet

Estimate a transparent purchase range for a website or domain. Every multiple, threshold, adjustment, and score weight is visible and editable.

Asset inputs

Use verified trailing data whenever possible.

Average monthly organic visits.
Blended revenue, in dollars, per 1,000 organic visits.
Count verified after link-quality review.
Direction across a representative comparison period.
Share of revenue from the largest source.
Used only for the verdict comparison.
Adjust model assumptions
These are adjustable model assumptions, not market statistics. Change them to match your evidence, risk tolerance, comparable transactions, and deal structure.

Monthly revenue multiples

Valuation adjustments

Risk score assumptions

Methodology

What each factor does

Traffic and RPM

Monthly traffic multiplied by revenue per thousand visits estimates monthly revenue capacity. Use verified revenue when available. For an unmonetized domain, RPM is your operating assumption.

Traffic trend

The selected trend applies your editable percentage adjustment to the monthly value base. A trend label has no hidden effect beyond the adjustment shown in the formula ledger.

Monetization concentration

Concentration reduces the base in proportion to the largest revenue source. The maximum haircut is editable, so a 100% concentration applies exactly the haircut you choose.

Referring domains

Referring domains provide a capped authority credit. Both the full-credit domain count and maximum boost are assumptions. Count alone does not measure link quality, relevance, or durability.

Valuation multiples

Conservative, moderate, and aggressive outputs multiply the same adjusted monthly base by three editable monthly multiples. The defaults are illustrative model settings, not reported market benchmarks.

Risk-adjusted score

The score combines revenue efficiency, authority coverage, trend, and diversification. Its target RPM, trend sensitivity, and four weights are all editable. It is a comparison tool, not a probability of success.

Decision boundary: this sheet estimates a range from the inputs you supply. It does not verify analytics, earnings, backlink quality, ownership, legal rights, operating costs, penalties, seasonality, or transferability. Complete independent due diligence before purchase.